Marketing Basics

100% Online & Self-Paced

10 PDUs Available

Professional Support

Relevant Skills

Course Overview

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing

COURSE OBJECTIVES

Define your market.
Know the different types of marketing and ways to use them.
Learn effective ways of communicating with the customer.
Know how to set marketing goals and strategies.
Recognize common marketing mistakes and know how to avoid them.

COURSE OUTLINE

Module One: Getting Started
Module Two: What is Marketing?
Module Three: Common Marketing Types (I)
Module Four: Common Marketing Types (II)
Module Five: The Marketing Mix
Module Six: Communicating the Right Way
Module Seven: Customer Communications
Module Eight: Marketing Goals
Module Nine: The Marketing Funnel
Module Ten: Marketing Mistakes (I)
Module Eleven: Marketing Mistakes (II)
Module Twelve: Wrapping Up

COURSE FEATURES

Videos

Engage yourself with self-explanatory videos

Training Manual

Access to downloadable training material for reference after training

Training Assessment

Gain access to practice quizzes to help you improve your knowledge.

Forum

Engage in a discussion with other professionals about ideas and points of view on relevant subjects.

30 Days Access

Gain complete 24hours access to your course within 30 Days

Certificate

Get downloadable certificate after the completion of your course

N15,000

Gain access to your course from the comfort of your home or office